From cognition to execution
We’re a consulting & training firm that blends classical management thinking with applied AI to help leaders design, deliver, and scale real outcomes.
How we think and work
Method over hype
Frameworks, evidence, and measurable outcomes.
Judgment × tools
Decisions led by context and first-principles.
Clarity
Plain language, sharp scopes, visible assumptions.
Governance
Risk, safety, and accountability are built-in.
Enablement
We leave teams stronger with repeatable methods.
Privacy
Respect for data and people in every engagement.
Abdallah Atef — Founder & CEO
Abdallah is the Founder & CEO of Cognessa, a consulting & training firm focused on strategic AI for business impact. He also founded OptiAutomate, and has worked with executives and teams across the region to translate AI into measurable results.
He has trained 2,000+ professionals on practical, executive-grade AI—bridging classical management methods with modern tooling to move from diagnosis to delivery.
- Strategy → Delivery: value-chain lenses, governance, and ship-ready assets (assistants, agents, automations).
- Enablement: tailored programs for leadership and teams; shared methods, not tool-chasing.
- Clarity: plain language, sharp scopes, visible assumptions.
Founder & CEO · Cognessa
See how Cognessa can help you lead with AI
Brief, high-signal pages—no fluff, no “free sessions”.